Shakti Prasad Sahoo

RURAL MANAGEMENT || 2023-25
XIM UNIVERSITY, BHUBANESWAR, ODISHA.

Institute/University	Degree	Year	Percentage
XIM University, Bhubaneswar (Pursuing)	MBA	2025	61.2
College of Engineering and Technology Bhubaneswar	B. Tech (Civil Engineering)	2021	71.6
Ravenshaw Junior College, Cuttack	HSC (CHSE)	2016	76.33
Saraswati Sishu Vidya Mandir, Gatiroutpatna	SSC (BSE)	2014	93.1

Optimized marketing strategies to increase market share for Parle Marie, leading to enhanced product visibility in the FMCG market.
Spearheaded consumer research and conducted targeted surveys, gathering data from 50 homemakers to refine marketing campaigns.
Collaborated with the supply chain team to improve distribution efficiency and boost competitive positioning.
Increased Parle Marie’s market visibility by 8% through targeted marketing campaigns and optimized distribution channels.


CSR & ESG	Sustainability Reporting and Disclosures	Marketing	Retail Management

PASDO \| NGO	Ukhrul, Manipur, India
Village Report (VR)	Led a 45-day Participatory Rural Appraisal in Challou Village, engaging 25 households to analyze rural governance, economy, and cultural practices.
Development Project Report (DPR)	Conducted an environmental study in Challou Village, Manipur, in partnership with NGO PASDO, focusing on sustainable practices and the impact of deforestation due to salt production, and delivered a detailed report with actionable recommendations for preventing deforestation and promoting sustainable resource management.
Case Study	Conducted an in-depth analysis of salt production in Challou Village, assessing its economic, environmental, and cultural impacts. Provided actionable recommendations for resource diversification and advocated for government support to promote sustainable development. Collaborated with NGO to encourage reduced timber consumption, fostering ecosystem protection and resource sustainability.


Market Research Intern (Billion Next BoP Solutions Pvt. Ltd)	Conducted detailed market research focusing on B2B consumer behavior in the HoReCa (Hotel, Restaurant, Catering) sector, emphasizing the demand for organic and natural products. Gathered and analyzed sales data from 15 local restaurants to identify procurement trends and product preferences, improving strategic recommendations for product positioning.	2023


Study of aspect ratio on Wind Force on RC Building (CET, Bhubaneswar)	Leveraged ETabs software to conduct comprehensive wind load analysis on high-rise structures, ensuring precise simulations and robust design assessments in compliance with engineering standards. Evaluated the structural stability of tall buildings by analyzing wind load impacts, providing critical insights that improved safety and efficiency in architectural design and construction.	2019
Efficient water use in agriculture (CET, Bhubaneswar)	Served as Project Lead and Analyst, spearheading the implementation of water-efficient irrigation practices, including drip irrigation and automated control systems, resulting in improved crop yields and enhanced agricultural quality.	2020


Assisted in the planning, executing, and monitoring of key infrastructure projects, including the construction of the Sishu Bhawan Building and a major six-lane roadway, adhering to industry standards and timelines. Collaborated with senior engineers to troubleshoot project challenges, optimize resource allocation, and streamline construction processes, leading to a 10% improvement in project efficiency.	2019


Scholarships	Pathani Samanta Mathematics Talent (Class – 11 to 12) Medhabruti Scholarship	2015 2016
Certification	STAAD Pro. – Structural Analysis (CTTC, Bhubaneswar)	2019
Others	Core member of the Social Responsibility Cell	2024
Languages	English, Hindi, Odia